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Posté : lun. 25 avr. 2022 09:35
The Saree Room true religion jeans receives most of its orders from women between the ages 18-34, and a growing number of customers about 18% are from outside the south Asian community. Kassam notices that young south Asian people in North America are reviving vintage vibes with printed saris, a best-seller at her brand. As a young girl, Kassam recalls walking into her grandmother's closet and dressing up in her old floral saris. "I love the simplicity of wearing a printed sari. They are truly a timeless piece we can pass on to future generations," says Kassam."It's finally nice to see so much representation, and have the younger generation be proud of their heritage. Social media has given south Asian women a great platform to express their ag jeans culture like never before," she adds.
Marimekko is still going strong, its carefree spirit encapsulated by its spring/ summer 2021 collaboration with Japanese clothing retailer Uniqlo, featuring roomy dresses emblazoned with the signature bold, colourful, large-scale prints. A book, Marimekko: The Art of Printmaking by Laird joes jeans Borrelli-Persson, has been published to celebrate the lifestyle brand's 70th anniversary this year, charting how the well-connected, media-savvy Ratia and the highly individualistic artists she hand-picked to design for her shaped the label's audacious aesthetic."When Armi set up Marimekko, her idea was to avoid well-trodden routes in textile design," says the brand's Minna Kemell-Kutvonen. Polite, itsy-bitsy florals were the norm in the textiles world internationally then, but Ratia counterintuitively championed outsized, abstract motifs in offbeat colour combinations.
Ratia cherished her rural roots lee jeans a major influence on Marimekko. "A lot of prints have rustic, Slavic, rustic motifs a throwback to Armi's upbringing near Russia," says Borrelli-Persson. But these folksy prints didn't look traditional, rendered as they were in silhouette, in a modern, graphic way. The brand was often equated with nature and freedom: in one 1960s photo, a clothed model stands in a forest, oblivious to a naked woman running behind her.
Marimekko's display caught the eye of architect and Harvard University professor Benjamin Thompson, who fostered Bauhaus values in the US. Thompson invited Ratia to exhibit the brand s roomy, geometric dresses alongside homeware at his Design Research store (soon simply called DR) in Cambridge, Massachusetts, established in 1953 to provide good design for modern homes. In 1946, he and Gropius, along with six other architects, had co-founded architectural firm The Architects' Collaborative (TAC) in Cambridge, Massachusetts. Its philosophy was that good design lucky brand jeans was to be found in everyday life.
Accordingly, Ratia and Eskolin-Nurmesniemi arrived in Cambridge with cardboard boxes filled with dresses and fabrics. The Marimekko frocks referred to at the time as liberating both body and mind proved a hit with students at Radcliffe College, the former Harvard University all-women's college. "Hundreds of Radcliffe girls took the dresses home to their mothers," reported fashion editor Eugenia Sheppard at the time. She also described the label as "a uniform for intellectuals", adding that "Marimekko is for women whose way
of wearing clothes is to forget what they have on".
Marimekko is still going strong, its carefree spirit encapsulated by its spring/ summer 2021 collaboration with Japanese clothing retailer Uniqlo, featuring roomy dresses emblazoned with the signature bold, colourful, large-scale prints. A book, Marimekko: The Art of Printmaking by Laird joes jeans Borrelli-Persson, has been published to celebrate the lifestyle brand's 70th anniversary this year, charting how the well-connected, media-savvy Ratia and the highly individualistic artists she hand-picked to design for her shaped the label's audacious aesthetic."When Armi set up Marimekko, her idea was to avoid well-trodden routes in textile design," says the brand's Minna Kemell-Kutvonen. Polite, itsy-bitsy florals were the norm in the textiles world internationally then, but Ratia counterintuitively championed outsized, abstract motifs in offbeat colour combinations.
Ratia cherished her rural roots lee jeans a major influence on Marimekko. "A lot of prints have rustic, Slavic, rustic motifs a throwback to Armi's upbringing near Russia," says Borrelli-Persson. But these folksy prints didn't look traditional, rendered as they were in silhouette, in a modern, graphic way. The brand was often equated with nature and freedom: in one 1960s photo, a clothed model stands in a forest, oblivious to a naked woman running behind her.
Marimekko's display caught the eye of architect and Harvard University professor Benjamin Thompson, who fostered Bauhaus values in the US. Thompson invited Ratia to exhibit the brand s roomy, geometric dresses alongside homeware at his Design Research store (soon simply called DR) in Cambridge, Massachusetts, established in 1953 to provide good design for modern homes. In 1946, he and Gropius, along with six other architects, had co-founded architectural firm The Architects' Collaborative (TAC) in Cambridge, Massachusetts. Its philosophy was that good design lucky brand jeans was to be found in everyday life.
Accordingly, Ratia and Eskolin-Nurmesniemi arrived in Cambridge with cardboard boxes filled with dresses and fabrics. The Marimekko frocks referred to at the time as liberating both body and mind proved a hit with students at Radcliffe College, the former Harvard University all-women's college. "Hundreds of Radcliffe girls took the dresses home to their mothers," reported fashion editor Eugenia Sheppard at the time. She also described the label as "a uniform for intellectuals", adding that "Marimekko is for women whose way
of wearing clothes is to forget what they have on".